Paid Search Marketing and PPC / CPC

Paid search marketing is process of gaining traffic by giving advertisement directly on the search listings in a particular search engine.                  



It is also known as PPC (Pay per Click) or CPC (Cost per Click). Most of the advertisement campaigns in different search engines are run on PPC or CPC basis.


These ad slots are bought from Search Engines against particular keyword or keywords. Now, when someone searches that particular keyword in search engines, you website links will come under the sponsored listening. So these paid ads are helpful to gain good amount of traffic, especially target audience.


Search Engines will charge you according to number of clicks made on your website link by users.


This type of advertisement can also be run on other websites relevant to your website.

Site Map and SEO

Creating a sitemap is important and it plays a great role in Content Optimization.                 



1. Better Indexing: Sitemap helps site to be indexed by search engines better and easily.


2. Page Rank and Link Popularity: Sitemap can be used at a quality source of links with descriptive text.


3. Easy Browsing: It helps visitors to browse through the website quickly and easily.

All about Anchor Text

What is Anchor Text?                                      

Anchor text is defined as the text hyperlinked with another url. In brief, it is the text which is displayed in a webpage and redirects to another webpage after being clicked.

For example,


Learn Web Branding. Here, “Learn Web Branding” is the anchor text and www.thebrandmaker.blogspot.com is the url hyperlinked with it. Users will be redirected to that url after clicking on the anchor text.


Why Anchor text is important:



1. Increase in page rank: Search engines, especially Google, consider anchor text to a great extent for page rank of a website. Search engine’s crawling software captures the anchor text and displays the website in their listing when that particular anchor text is being searched as a keyword.


i.e, http://www.thebarndmaker.blogspot.com/ is likely to come when user searches “learn web branding” in search engine.


2. Increase in Target Audience Traffic: Anchor text gives a clear idea about the content of the website (hyperlinked url) to the users. So websites gains more visitors who are looking for it.


i.e http://www.thebrandmaker.blogspot.com/ is likely to get more visitors who are willing to “Learn Web Branding”.


Anchor Text can be used for both external and internal link.

Google Trends and SEO

Google Trends and SEO

Google trends are the keywords which are being searched in Google search engine at a particular time by most number of people. Those keywords in Google trend are arranged in descending order according to their popularity. The list of these keywords is dynamic and changes in every hour. Google publish these trends for every country separately.

Google trends and internet traffic

As Google trends are most popular search at a particular time, it can be used to generate good amount of internet traffic in your website. Submission of articles on Google trends is an effective way to improve Page Rank. Webmasters often include Google trends keywords in the website to fletch traffic.

Social Bookmarking and SEO

Social Bookmarking is an important part in Content Optimization and also plays a vital role in page Rank improvement.

What is Social Bookmarking?

In brief, Social Bookmarking is a method to store, organize and search your favourite website address (website urls) in a public and popular website so that you can access it from any computer whenever required.

Relation between SEO and Social Bookmarking:

When you do Social Bookmarking (i.e store your favourite web urls in that public website), your bookmarks are available for other visitors also and more importantly, they can also view and follow. Whenever a site is bookmarked by many people, the page rank of that particular site is bound to get improved. Apart from that, Social Bookmarking can help to increase the number of back links.

Following sites are recommended as good and popular Social Bookmarking sites:


1.Digg                                                                            

2. Del.icio.us                                                                              


3. StumbleUpon


4. Reddit


5. Squidoo


6. Furl


7. BlinkList


8. Blogmarks.net


9. Ma.gnolia


10. Simpy


11. Spurl


12. BlinkBits


13. Shadows


14. Raw Sugar


15. Yahoo MyWeb

Links and Back link building for Website Optimization

Link building is an important part in content optimization. Quality links play a vital role in Page Rank improvement. Links are of 3 types, i.e one way links, reciprocal links and 3 way link.



It is always better post links in the sites which are relevant to content of your site.

Different ways of Link Building:                                       


1. Posting links into forums.


2. Posting relevant articles with the link.


3. Posting blogs with the links.


4. Posting links in Social Media sites.


5. Posting links in directories.


6. Reciprocal Link building – 2 way mutual link.


7. Content exchange and Affiliate programs


8. Bookmarking and RSS feed publishing.

Steps to Maximize ROI in Website

These are the most important steps to strategize the investment plan for a website:                                     


Defining Target Audience: Have a Clear idea about Target Audience and their common characteristic or interest.


Website Goals: Define definite time-bound, measurable and investment-bound Target.


Execution Plan: Plot a definite plan involving every major and minor segment of execution. It is always better to get it reviewed by experts after making the plan.


Promotion: Promote and Market the website among the target audience. Engage, Involve and Interact with target audience through communities and groups with the specified common interest.


Review & Measure: Review the progress and measure the success in regular time interval and fix future strategies accordingly.